PENTAGON DESIGN

Graphic Designer / Fall 2021 - present

Design that creates growth and happiness. Pentagon Design’s trademark design approach combines strategy, concept and craft to create unique value for its clients.

For over 20 years Pentagon Design has helped businesses and public organizations to develop their customer understanding and value creating brands, services, operational models, products and spaces. Pentagon Design is an agile partner for designing customer-oriented strategies, facilitating co-creative concepting and ensuring quality outcomes.

https://pentagondesign.fi

KIPSONITE

Freelance Graphic Design / Spring 2016 – present

Directing and designing layouts, brand identities, web design and animations for a wide range of organisations:

Grafia (grafia.fi)

Kauas Creative (kauas.fi)

Koponen+Hildén (koponen-hilden.fi)

Helsingin koominen ooppera (koominenooppera.fi)

koululiikuntaliitto (kll.fi)

Loci maisema-arkkitehdit (loci.fi)

LOVIA (loviacollection.com)

ntamo (ntamo.net)

PIEN (pien.fi)

Taide- ja kulttuurialan ammattijärjestö (taku.fi)

Viherympäristöliitto (vyl.fi)

AALTO UNIVERSITY

Co-Designer / June 2019 – October 2020

As part of Aalto University’s 10th-anniversary celebrations, I and other VCD MA student Sanni Wessman collaborated with a Spanish winery in the design of their 20th-anniversary wine package.

On the occasion of its anniversary, the Aalto Winery launched a special edition wine consisting of 450 unique bottles. This three-litre edition draws on wine from a selection of six 225-litre barrels from different vintages.

FINLANDIA GROUP

Art Director / September 2012 – March 2016

Responsible for both developing and implementing the Visual Identity for Finlandia Group Ltd, which is a Finnish asset management company offering diverse financial services to both retail and institutional customers in Finland.

Main field of work consists from:

– Composing the Brand Identity style guide for the whole company during year 2013

– Creating the visual tone for unique and compelling marketing and communication material

– External communications, such as direct marketing

– Coordinating with press- & printing houses

– Designing the appearance of sponsoring events, e.g. fair stands

In addition, it includes also:

– The layout of office documents and stationary

L’ORÉAL FINLAND

Maketing Intern / February 2012 – August 2012

Working as a Marketing Intern for L’Oréal Luxe Division and for its 11 Brands; Lancome, Biotherm, Diesel, Giorgio Armani, Ralph Lauren, Cacharel, Viktor&Rolf, Maison Martin Margiela, Helena Rubinstein, Yves Saint Laurent and Kiehl’s.

Main responsibilities included:

– Communication with press & printing houses

– Editing advertising visuals in Photoshop for magazines

– Helping with setting up a new store for Kiehl’s

– Marketing text translations

– Product file updates for e-commerce

– Varying marketing related tasks, such as price comparison and other analysis

– Planning and carrying out store material eg. printed visuals to the point of sale & brochures and lightboxes

AALTO UNIVERSITY

Master of Arts (MA) & Bachelor of Arts (BA) / Fall 2017 – Spring 2022 / GPA 4 / 5

The purpose of the programme is to situate visual communication design within societal, cultural, political and environmental frameworks. Visual communication is seen as a material practice involved in multiple and diverse knowledge domains. The programme supports the student in finding their own voice and strengthening their individual design approach, all the while fostering a sense of community, collaboration, and peer learning.

HAAGA-HELIA UNIVERSITY FOR APPLIED SCIENCES

Business Economics, Advertising and Business Communication BBA / Fall 2009 – Fall 2013 / GPA 4 / 5

The core studies provide a comprehensive introduction to business operations such as marketing and sales, accounting and finance, human resource management, international trade, project management, supply chain management, data analysis, business law, and economics.

FACHHOCHSCHULE GRAUBÜNDEN

ERASMUS in Switzerland / Fall 2011 – Spring 2012

Exchange studies in Business Communication. Teaching language: German and English

MUNKKINIEMI HIGHSCHOOL

Undergraduate / Fall 2004 – Spring 2007

Grafia member / Fall 2018 – present

Digimama member / Fall 2018 – present

GRRR the student association of Visual Communication Design students in Aalto member / Fall 2017 – present (Vice President in 2018)

Tokyo the mysterious spirit of student association TOKYO member / Fall 2017 – present

2020

Vuoden Huiput

Shortlisted in the packaging category

2018

Stora Enso Re-Create Packaging competition

Shortlisted in the student category