Co-Designer / June 2019 – October 2020
As part of Aalto University’s 10th anniversary celebrations, I and other VCD MA student Sanni Wessman collaborated with a Spanish winery in the design of their 20th anniversary wine package.
On the occasion of its anniversary, the Aalto Winery launched a special edition wine consisting of 450 unique bottles. This three-litre edition draws on wine from a selection of six 225-litre barrels from different vintages.
Co-Author / May 2019 – present
Book design as a Co-author for a refillable book of a baby’s first years. Design process is focused on combining traditional book design into a modern and minimalistic touch. The look of the book is elegant and it gives space for the writer and the baby to create the content as a unique artwork. Designed as gender sensitive for every family by increasing diversity in the market.
Freelance Graphic Design / Spring 2016 – present
Directing and designing layouts, brand identities, web design and animations for a wide range of organisations:
City of Helsinki (hel.fi)
Kauas Creative (kauas.fi)
Helsingin koominen ooppera (koominenooppera.fi)
Loci maisema-arkkitehdit (loci.fi)
Taide- ja kulttuurialan ammattijärjestö (taku.fi)
Art Director / September 2012 – March 2016
Responsible for both developing and implementing the Visual Identity for Finlandia Group Ltd, which is a Finnish asset management company offering diverse financial services to both retail and institutional customers in Finland.
Main field of work consists from:
– Composing the Brand Identity style guide for the whole company during year 2013
– Creating the visual tone for unique and compelling marketing and communication material
– External communications, such as direct marketing
– Coordinating with press- & printing houses
– Designing the appearance of sponsoring events, e.g. fair stands
In addition, it includes also:
– The layout of office documents and stationary
Maketing Intern / February 2012 – August 2012
Working as a Marketing Intern for L’Oréal Luxe Division and for its 11 Brands; Lancome, Biotherm, Diesel, Giorgio Armani, Ralph Lauren, Cacharel, Viktor&Rolf, Maison Martin Margiela, Helena Rubinstein, Yves Saint Laurent and Kiehl’s.
Main responsibilities included:
– Communication with press & printing houses
– Editing advertising visuals in Photoshop for magazines
– Helping with setting up a new store for Kiehl’s
– Marketing text translations
– Product file updates for e-commerce
– Varying marketing related tasks, such as price comparison and other analysis
– Planning and carrying out store material eg. printed visuals to the point of sale & brochures and light boxes
Education in Graphic Design and in Business
Visual Communication Design BA / Fall 2017 – Spring 2019 / GPA 4.3 / 5
The purpose of the programme is to situate visual communication design within societal, cultural, political and environmental frameworks. Visual communication is seen as a material practice involved in multiple and diverse knowledge domains. The programme supports the student in finding their own voice and strengthening their individual design approach, all the while fostering a sense of community, collaboration, and peer learning.
HAAGA-HELIA University for Applied Sciences
Business Economics, Advertising and Business Communication BBA / Fall 2009 – Fall 2013 / GPA 4 / 5
The core studies provide a comprehensive introduction to business operations such as marketing and sales, accounting and finance, human resource management, international trade, project management, supply chain management, data analysis, business law, and economics.
ERASMUS in Switzerland / Fall 2011 – Spring 2012
Exchange studies in Business Communication. Teaching language: German and English
Undergraduate / Fall 2004 – Spring 2007
Adobe Creative Suite CC: Photoshop, Illustrator, InDesign, After Effects
Digital and film photography, photo editing
and studio lighting/equipment skills
Native: Finnish / Other: English, Swedish, German
Grafia member / Fall 2018 – present
Digimama / Fall 2018 – present
GRRR the student association of Visual Communication Design students in Aalto / Fall 2017 – present (Vice President in 2018)
Tokyo the mysterious spirit of student association TOKYO / Fall 2017 – present
Driving Licence: B
Building a cottage from scratch in Lammassaari, Helsinki